Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) improves volume and quality of traffic to websites from search engines via organic or algorithmic search results. This is different from Search Engine Marketing (SEM) which deals with paid inclusion. The higher a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. Because effective SEO may require changes to the HTML source code of a site, SEO tactics should be incorporated into web site development and design.
Google is the top search engine followed only by Yahoo! and MSN.
Founder: Sergey Brin & Lawrence Page
Incorporated: September 4, 1998
Net worth (est): $2.41 Billion
Google was derived from “googol”, a mathematical term for the number represented by the numeral 1 followed by 100 zeros which reflects its mission to organize a seemingly infinite amount of information
Founder: Jerry Yang & David Filo
Incorporated: March 1, 1995
Net worth (est): $1.2 Billion
From “Jerry & David’s Guide to the World Wide Web”, the research book of Yang and Filo was renamed Yahoo which stands for “Yet Another Hierarchical Officious Oracle”
Owner: Microsoft
Launched: August 24, 1995
Net worth (est): $301.13 Million
MSN formerly The Microsoft Network debut as an online service and internet service provider to coincide with the release of the Windows 95 operating system
Spending any effort in trying to rank on the other engines is simply not a good return for your time and effort, remember that Google controls 50% to 75 % of the search referrals around the world.
Search Engine ranking is dependent on two main factors, on-page optimisation and off-page optimisation.
On-page optimisation includes adding keywords into the title tags, body content, and internal navigational links. High quality content will always attract more external links. Off-page ranking determines your website’s popularity and quality. You can improve your websites link popularity by acquiring relevant high quality links from many different sources including links from blogs, reciprocal link partners, one-way links, article links, directory links, government, or trade associations links.
Search engine optimisation requires a lot of time and requires an excellent understanding of what makes a page rank.
Keywords
Keywords may be easy to come to mind but you have to be careful in choosing the right keywords. Optimising your website with wrong keywords may generate visitors but not profit, lookers but not buyers.
Content
Relevant content on website pages do better on the search engines. Adding at least one new page per week will create an improvement in your SEO ranking. "How to tips, "top 10 lists, "did you know articles" and other article’s that answer some common questions your visitors may have is a good start.
Links
Search engines use links as validation of another website's value and quality on a specific search topic. The more "votes" the search engines find from reputable websites linking to another site, the higher they rank them. It's important to develop a sharp "eye" for valuable links from the beginning that can push your site past your competitors.
The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
In hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. A good SEO can also help improve an existing site.
To chat with and SEO adviser please phone 07 4057 4751 or email us 
